Aqua Blu Invitation

Early in the fashion season we were approached to create an engaging invitation for the Aqua Blu Summer launch.

The concept was to engage the attendees through a retro hawaiian doll, and although the dolls were available, the packaging needed to be customised and designed.

By using fifties-style retro typefaces from Font Diner, and researching the packaging and illustration techniques of the era, we produced a unique 3-dimensional invitation that not only generated immediate interest, but served as a longer-term promotional piece by staying on desks.

The card insert was cost effectively digitally printed, scored, and trimmed to size.

Pack your picnic blanket and let's head to the beach!