Into the Blue

Into the Blue takes people on amazing walking tours throughout the world. Our client was looking for a direct-mail piece which would communicate the beauty of these adventures, for a particular program called 'Yoga in the Desert'.

After tabling a few different options it was decided to go with this flower-style brochure which folded up into a square. The concept was that the process of discovery would be duplicated in the experience of the brochure, with the person opening the brochure having to see each panel, of which each held a particular theme.

The brochure could also become its own mailer with the addition of a single tape.

The client supplied some amazing photography which then became the basis for the design.