Viva Recreation Logo Design

VIVA Recreation existed under a different name, more inline with the products it was an agent for. As its offering evolved, a new identity was required.

Working closely with the client, we developed this logo, to tie into its previous incarnation, and inform clients of its new direction. Colour was kept, along with the use of Vag Rounded, a 'friendly' typeface originally designed by Gerry Barney in 1979. Its classic lines means it's always in vogue, and serves to communicate the VIVA Recreation offering with its modernist geometries and rounded strokes.

The business card was die-cut to further emphasize the qualities of user-friendliness and safety that the the child playground equipment that VIVA supplied and installed was all about. Underway is a website, which will further communicate these ideals with more imagery and animation.